Funnel Development & CRO Packages – D2C (E-Commerce / Product Brands)

We offer flexible, transparent, and scalable packages tailored to fit every stage of your business whether you’re a startup launching your first store or an established brand looking to scale.

Category Deliverables
Starter
Growth
Premium
Setup & Tech
Funnel Platform Setup (Shopify/WooCommerce/ClickFunnels)
Basic setup
Multi-step
Advanced automation-ready
Tracking Setup (Pixel + GA4 + Conversion API)
Basic events
Add-to-cart + checkout events
Server-side + advanced tracking
Payment Gateway & COD Integration
Single gateway
Multi-gateway + COD
Multi-country + advanced checkout
Domain & SSL
Included
Full KYC + SSL
Research & Strategy
Competitor Funnel Scan
2–3 benchmarks
5+ benchmarks
Deep-dive 10+
Funnel & Offer Strategy
Freebie/Discount funnel
Multi-step checkout funnel
Tripwire → Core Offer → Upsell/Downsell
Audience Research
Basic
Segmented personas
Advanced personas + lookalikes
Funnel Build
Lead Magnet Creation
1 (Discount code/Free guide)
2 (Discount + Free gift)
3+ (Video series, Case Study, Webinar)
Landing Pages
Opt-in + TY
Opt-in + TY + Sales Page
Opt-in → Checkout → Upsell → TY
Upsell/Downsell Pages
1 Upsell
Full upsell/downsell stack
Testing & Optimization
A/B Testing
1 Variant
3 Variants
5+ Variants
Heatmaps & Analytics
Basic
Advanced (Hotjar, GA4, Funnel Analytics)
Advanced (Hotjar, GA4, Funnel Analytics)
Automation & Scaling
Email/WhatsApp Sequences
Basic (cart recovery + welcome)
Cart recovery flows
Full flows (cart recovery, upsell, loyalty)
CRM & Retargeting
Basic pixel retargeting
Multi-channel (FB + Insta)
Cross-channel (Meta + Google + Email)
Reporting & Support
Reports
Basic CTR & Conversion
Detailed (Drop-off + CPL)
Full ROI, CLV, Scaling Insights
Support & Revisions
1 Round
2 Rounds
3 Rounds + Ongoing Optimization
₹20,000
₹45,000
₹90,000 + ₹ 20,000/mo

Add-Ons which are Applicable

Extra Landing Page

Price: ₹5,000/page

 Details:

Beyond package quota

Extra Upsell/Downsell Page

Price: ₹7,500/page

 Details:

Custom offer integration

Advanced Email/WhatsApp Automation

Price: ₹15,000 one-time

 Details:

Custom drip campaigns

WhatsApp Business API Setup

Price: ₹10,000 one-time

 Details:

Green-tick + flows

Extra A/B Test Variant

Price: ₹2,500/test

 Details:

Additional split-testing

Dashboard Integration

Price: ₹12,000 one-time

 Details:

Advanced analytics dashboard

Ongoing Optimization (Lite)

Price: ₹15,000/month

 Details:

Beyond Pro package

Important Notes

Scope of Work

  • Deliverables strictly as per package table. Anything beyond scope billed as add-on.

Domain & Hosting

  • Client must provide or bear actual cost. Starter plan doesn’t include SSL/domain.

Funnel Platform Setup

  • WooCommerce recommended (CartFlows/WooFunnels). Shopify setup possible with third-party funnel apps (Zipify, CartHook, OneClickUpsell – extra subscription). ClickFunnels available on demand (separate license cost).

Content & Creatives

  • Client must provide brand assets (logos, product photos, creatives). We provide funnel structure + integration.

Revisions

  • Defined as minor text/design tweaks. Major redesign/new funnel billed extra.

Ad Budget

  • Client ad spend not included. Packages cover funnel setup, strategy, and optimization only.

Tech Tools

  • Any third-party tools (Hotjar, Email software, WhatsApp API, CRM) billed at actuals.

Timelines

  • Starter: 2 weeks

Ownership

  • Funnel assets transferred after full payment. Working files/templates not shared.

Support

  • Limited as per package. Ongoing support available as add-on.