B2C Lead Generation
We offer flexible, transparent, and scalable packages tailored to fit every stage of your business whether you’re a startup launching your first store or an established brand looking to scale.
| Category | Deliverables |
Starter
|
Growth
|
Premium
|
|---|---|---|---|---|
Setup & Tech |
Business Manager & Ad Account Setup |
 (Meta only) |
(Meta + Google) |
(Meta + Google + YouTube, advanced) |
Payment Method Setup & Billing Audit |
|
|
|
|
Pixel & GA4 Setup |
(basic events) |
(form submit + conversion events) |
(server-side + advanced events) |
|
Conversion API Integration |
 |
|
|
|
Domain & Business Verification |
|
(full KYC + billing) |
(full KYC + billing) |
|
CRM Flows |
|
(basic sync: Zoho/Sheets) |
(full automation + lead scoring + drip campaigns) |
|
Research & Strategy |
Competitor Research |
Basic (2–3 competitors) |
In-depth (5+) |
Deep-dive (10+ global) |
Audience Research |
Basic |
Segmentation |
Advanced personas + lookalikes |
|
Creative Research |
|
|
(UGC explainers + testimonial trends) |
|
Funnel/Offer Research |
|
(basic) |
(end-to-end funnel strategy) |
|
Campaigns |
Meta Ads (FB + Insta) |
(Lead Forms) |
(Lead Forms + Landing Pages) |
(Lead Forms + Landing + YouTube Ads) |
Google Ads (Search + Display) |
|
(high-intent keywords) |
(Search + Display + Remarketing Funnels) |
|
WhatsApp Leads |
|
|
(advanced automation + nurturing flows) |
|
Appointment Funnels |
|
|
(Calendly/WhatsApp booking automation) |
|
Retargeting & Nurturing |
Retargeting & Remarketing |
(basic) |
(Meta + Google) |
(cross-channel Meta + Google + YouTube + Email) |
Creatives & Copy |
Creative Scope |
1–2 creatives (static) |
Multi-variation (static + short videos) |
Advanced (UGC explainers + testimonial videos) |
Ad Copywriting |
Basic |
Optimized |
Advanced + A/B tested |
|
Optimization & Scaling |
Monitoring & Adjustments |
Weekly |
Weekly + A/B testing |
Daily + advanced scaling |
CPL Optimization |
Basic |
Advanced weekly |
Pro-level + lead qualification filters |
|
Reporting & Support |
ROI Reporting |
Monthly |
Monthly + insights |
Weekly logs + Funnel Audit |
Strategy Calls |
|
1 / month |
Bi-weekly |
|
Account Manager |
|
Shared Support |
Dedicated AM |
|
₹ 10,000/mo
|
₹ 18,000/mo
|
₹ 28,000/mo
|
Creative Add-Ons
Extra Static Creatives (Images)
Price: ₹1,000 / image
Details:
Applicable when included quota (3 / 6 / 12) is exceeded. High-quality ad images.
Extra Video Editing (beyond quota)
Price: ₹2,000 – ₹4,500 / video
Details:
Client-provided raw footage. Includes trimming, captions, music.
Advanced Video Editing (Motion/UGC)
Price: ₹4,500 – ₹6,000 / video
Details:
Explainers, motion graphics, UGC-style ads. Works on client raw footage.
Video Ad Production (shoot + editing)
Price: ₹8,000 – ₹12,000 / video
Details:
Covers full product shoot + editing. If no shoot, client provides raw.
Influencer Outreach (Insta/YouTube)
Price: ₹12,000 / month
Details:
Research, coordination & campaign handling. Influencer fee extra.
Tech & Automation Add-Ons
WhatsApp Automation & Chatbots
Price: ₹7,500 (one-time)
Details:
Includes chatbot setup, API integration, triggers. Ongoing API cost extra.
Email/SMS Marketing Automation
Price: ₹5,000 (one-time)
Details:
Covers platform setup & flows. Ongoing tool charges billed separately.
CRM Integration (Zoho/HubSpot/GHL)
Price: ₹10,000 (one-time)
Details:
Auto lead capture, assignment, and workflow integration.
Landing Page / Microsite Development
Price: ₹10,000 (one-time)
Details:
Conversion-optimized landing page for lead generation campaigns.
Campaign Support Add-Ons
Funnel Audit & Redesign
Price: ₹15,000 (one-time)
Details:
Deep audit of funnel journey + redesign for higher conversions.
International Campaign Setup
Price: ₹15,000 (one-time)
Details:
Region-specific campaign setup. Ad spend billed separately.
Priority Support Upgrade
Price: ₹3,000 / month
Details:
Direct WhatsApp support + faster turnaround for campaigns.
Important Notes
Image Creatives
- Included in all plans (Starter, Growth, Premium). Quota varies by plan.
Video Creatives (shooting/production)
- Not included in any plan. Client must provide raw or ready-to-use videos.
Video Editing Policy
- Starter: No free editing (only paid add-on)
- Growth: 2 basic edits/month included, extra billed separately
- Premium: 4 basic edits/month included, extra billed separately.
Ready to use videos
- If client provides ready-to-use edited videos, we will use them directly at no extra cost.
Influencer Outreach
- Monthly handling fee covers coordination & campaign execution. Actual influencer collaboration charges are separate and billed as per influencer’s own fee.
Whatsapp Automation
- Fixed setup fee: ₹7,500 (one-time by us). Ongoing API/vendor charges billed directly to the client.
Email/SMS Automation
- Fixed setup fee: ₹5,000 (one-time by us). Ongoing platform charges billed directly to the client.
CRM Integration
- Fixed setup fee: ₹10,000 (one-time). Covers lead capture & workflow integration.
Landing Page/Microsite
- Fixed setup fee: ₹10,000 (one-time). Conversion-focused page for lead generation campaigns.
Third-party Tools/Apps
- All 3rd party services (CRM apps, WhatsApp API, email tools, etc.) are billed separately by the vendor.
Advertising Budget
- Meta Ads, Google Ads, and other media spend are separate and paid directly by the client to the platforms.
Scope of Our Fees
- Our fees cover only: Strategy, Setup, Campaign Execution, Optimization, and Reporting.